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Music videos offer fans of their favorite artists an additional means of experiencing more from them.
Before social media and video-streaming websites became widely accessible, people would come home from school or work and immediately watch TV music channels to view videos released for specific tracks.
Viewers could get another perspective when listening to tracks while providing them with insight into the story being told through lyrics written by artists – this would allow people to connect emotionally with artists as well.
Music videos have always been entertaining to watch, often employing creative premise that make for captivating viewing experiences. Yet recently, they seem even more magical thanks to technology; virtual sets can now be created easily using green screen technology, and creating videos with incredible details or images otherwise impossible to recreate without such advanced means of creation.
What is a Virtual Set?
The use of a virtual set has become more and more prominent across all forms of entertainment, with music videos taking a leaf out of the movie industry’s book. Producers and visual designers are now able to use technological software like DaVinci Resolve to create entire sets and environments digitally. For instance, space has been a popular theme for many artists over the years, with *NSYNC, Britney Spears, The Darkness, and Aerosmith having all used tech to depict them outside planet Earth in some capacity.
There have even been music videos that have been completely digitalized, with the artists having been turned into avatars and characters on the screen. The band Gorillaz have been notorious in this regard, with almost all of the videos that they release being digital stories.
How Does Green Screen Technology Work?
While some music videos have utilized virtual sets, others have been able to use green screen technology in combination with physical locations. Artists will perform in front of the green screen, and once everyone is happy with the recording, editors and videographers can create the images they want and place them on top of the green screen post-production. This can make videos look visually appealing and add something extra, while it can also bring ideas to life that may not be possible to recreate in reality.
Michael Jackson’s “Remember The Time” is a famous music video that is known to use green screen technology, as it saw the “King Of Pop” be transported to a very CGI-looking Ancient Egypt in the video. The Darkness used CGI to fight monsters in their track “I Believe in a Thing Called Love”, creating a memorable video with a rather unique and memorable voice.
Virtual Sets vs. Real Sets: Is One Better Than The Other?
Although technology has come a very long way, and today’s music videos are a lot harder to decipher as to whether they were created in a physical location or not, there are some that still remain fairly obvious to viewers. Most can look beyond this, though.
It is possible to argue that artists will prefer to use virtual sets more often nowadays. Performers are busier than ever, especially as they have to go on big promotional tours once they release their music or they are touring, depending on their success.
Virtual sets can make the movie process a lot easier, as they can be based in a studio and get all the shots that they need without having to leave. They can be manipulated to show what the artist wants, and they do not have to be reliant on other factors, such as weather, location availability, and other constraints.
There is an argument that authenticity can be lost when using a virtual set or green screen, but with technology as good as it is today, the outcomes that are designed can look just as lifelike and as if they were shot on location.
The Future of Virtual Sets in Music Videos
As it has on most entertainment industries around the world, technology has had a profound impact on the music scene. The way artists produce music videos has been transformed, with new techniques now available that can create lifelike and authentic experiences.
With tech likely to continue to evolve and get better, virtual sets are likely to only improve further, too. This could provide numerous opportunities, potentially creating even more magical moments.
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