Zoomerang has grown to become a template marketplace with over 10,000,000 templates and has garnered a user base of over 35 million globally.
In today’s digital age, the demand for concise and engaging video content is on the rise. From the proliferation of global internet access and smartphone usage to the emergence of 4G/5G networks, the market for short-form video platforms is experiencing exponential growth.
According to Grandview Research, the global short video platforms market was valued at USD 1.52 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 10.2% in the coming years. This surge in demand is driven by consumers’ preferences for succinct video content and businesses’ recognition of short-form videos as an essential component of their marketing strategies.
One of the companies leading the charge in this space is Zoomerang, co-founded by David Grigoryan, Arman Manukyan, and Hayk Grigoryan. Their vision for Zoomerang was to empower individuals and small- to medium-sized businesses to create visually stunning videos without the need for technical expertise or expensive resources. Established in 2018 in Armenia, Zoomerang has grown to become a template marketplace with over 10,000,000 templates and has garnered a user base of over 35 million globally.
Zoomerang’s success can be attributed to its pioneering use of AI technology, which has revolutionized the video creation process. The platform’s AI-powered toolkit automates nearly the entire technical editing process, including image and music generation, dynamic content captions, and transforming text copies into audio files. This not only enhances accessibility for users but also streamlines the video editing process, saving significant time and resources. With Zoomerang, users can create polished videos in a fraction of the time it would traditionally take, fostering greater creative flexibility and inspiration.
Moreover, Zoomerang has integrated AI to enable creators to save time that would have otherwise been spent searching for trends and manually editing their ideas. The use of AI overlays empowers short-form video developers to focus more on the artistic aspects of video creation. The company’s commitment to staying at the forefront of innovation is evident in its integration of two Stable Diffusion-powered AI features, Deforum and Image-to-Image batch processing, which have garnered widespread acclaim for their ability to transform video files into creative concepts in mere seconds.
Reflecting on Zoomerang’s journey, co-founder David Grigoryan highlights the significance of understanding and addressing the needs of their community. The platform’s evolution has been driven by a deep understanding of the challenges faced by creators and businesses, and a commitment to providing relevant solutions. Furthermore, the company’s adaptability and embrace of technology have been pivotal to its success, as it continues to analyze industry trends and anticipate the evolving needs of its creative community.
As we move towards a future where digital literacy and short-form video content play an increasingly integral role in entertainment and communication, companies like Zoomerang are poised to make significant contributions. The democratization of short-form video creation through cost-effective, AI-powered tools aligns with consumer expectations for simplified entertainment experiences and personalization. Zoomerang’s dedication to innovating and driving its digital strategy underscores its determination to meet the needs of a rapidly growing market.